Grey Ocean Strategy

Grey Ocean Strategy



How do we develop successful strategies to exploit the opportunities of aging as a key force driving change?

The psychology of aging is the fundament of a Grey Ocean Strategy. We will describe the major changes that occur emotionally and cognitively when aging, leading to the seven soft spots of aging. Insights from scientific studies on aging will be synthesized and applied to real life to create, spread and realize the right value proposition for the mature consumer.

To reach the mature consumer, we have to change our marketing paradigms. The traditional marketing paradigms need to be changed into customer based marketing management, based on creating, spreading and realizing an innovative, authentic value proposition for the mature consumer. This textbook clearly describes how to develop a successful Grey Ocean Strategy.

“Life before 50 is nothing but a warm-up.” A Grey Ocean Strategy, based on the Grey Ocean Blueprint, described in the last chapter, will help you to add value to life of the mature consumer and to your own business.